Vision, Mission, & Values

Vision

To be the best strategic business intelligence provider for the global agri-food industry

Mission

To provide strategic business intelligence to the global agri-food industry to make better business decisions and minimize risks across the value chain, sectors, segments, and business functions

Values

Our organizational culture is based on following SMART principles and values

S – Specific (Simple, Sensible, Significant)
M – Measurable (Meaningful, Motivating)
A – Action-oriented / Attainable (Agreed, Achievable)
R – Relevant (Responsive, Realistic, Reasonable, Resourced, Result-oriented)
T – Time bound (Timely, Time/cost limited, Time-sensitive)

Who We Are

We are the world’s leading strategic business intelligence company, headquartered in India, with many in-country analysts in key markets across the globe. Strategic business intelligence is what sets us apart and defines us as a brand. The foundation always remains the same: strategic business intelligence is imperative for growth.

Every agribusiness needs strategic business intelligence, but how many actually possess it? And that's what we provide to agribusiness organizations to help them make toughest business decisions. We work on the leading issues facing the global agri-food industry across the globe. We aspire to do great work that makes a difference to our clients.

Key Differentiators

  • In-depth understanding of the agribusiness value chain
  • Serving agribusinesses from field to fork
  • Extensive network of in-country consultants
  • Comprehensive range of market research reports
  • Highly dedicated and passionate food and agribusiness team

Our Clients

We have extensive experience of working with a wide and diverse range of large, small, and medium- sized agribusiness companies around the world. Our typical clients include:

  • Agricultural & Agrochemical Companies
  • Food & Beverage Manufacturers
  • Ingredient & Additives Suppliers
  • Packaging & Allied Service Providers
  • Regularity Authorities
  • Other Stakeholders in the Agribusiness Value Chain

What We Do

Whether you are a small, medium or a conglomerate from the food, beverage or agribusiness industry, we will help you minimize business risks and maximize returns on investment. We have helped many clients remain up-to-date with key market developments. Integration with our research team means you benefit from cross-vertical views and analysis on key issues impacting the industry.

Market Intelligence

  • Provide a broader picture of the market, customers, problems, competition, market share, and growth potential for new products and services.
  • Provide accurate and confident business decisions such as determining market opportunity, market penetration strategy, and market development metrics.
  • Provide business opportunities across new and existing geographies, products, segments, and applications to evaluate market growth opportunities.

Product Intelligence

  • Possess deep understanding, insights and analytics on a company’s products, those of their competitors, and how both are sold in the market.
  • Analyze the product performance in the market, and make product intelligence available to the product managers, and design engineers.
  • Know product portfolio, price, availability, description, specifications, attributes, promotions, ingredients, claims, and much more about the relevant products.

Competitive Intelligence

  • Identify direct and indirect competition, level of competition in the market, product differentiation strategies, and go-to-market strategies.
  • Assess organizational principles, operating practices, recent developments, financial statements, operating models and growth strategies.
  • Evaluate M&A, collaborations, and joint venture trends & opportunities, identify target companies, SWOT analysis, get competitive scenario updates periodically.

Technology & IP Intelligence

  • Identify the technological threats, opportunities and new trends that could affect the future growth and survival of your business.
  • Capture and disseminate the technological information needed for strategic planning and decision-making.
  • Transform patent & intellectual property data into technical, business and legal intelligence to analyze the competitive landscape.

Operational & SCM Intelligence

  • Identify and evaluate suppliers, raw materials, commodity markets, track and forecast prices, analyze procurement spend and cost structures.
  • Assess low-cost country sourcing opportunities, make or buy decision support, procurement and sourcing models, best practices, should-cost modeling.
  • Evaluate sales and distribution models and channels and assess risk of potential distributors, logistics service providers, risk mitigation practices.

Benchmarking Intelligence

  • Compare your business processes and performance metrics with industry best practices, choose benchmarks, define the process, identify benchmarking partners.
  • Identify the best firms in the industry, collect data, determine the gap, establish differences, and compare the practices of targets, target future performance.
  • Adjust goals and objectives, design and implement the performance parameters, strategic benchmarking, functional benchmarking, process benchmarking.

How We Do

We use “Hypothesis”,“Issue Tree”,"Logical Structure" and "Storytelling" in all the projects that we undertake. We work on some of the leading issues facing the food, beverage and agribusiness sectors all over the world. We strictly follow this approach called "the pyramid principle" that guarantees us the success in every project that we do.

Hypothesis
Issue Tree
Logical Structure
Storytelling
The Pyramid Principle

Client Engagement Model – 4D

We understand that every client, market and need is different. We follow a defined client engagement model called ‘4D’ to meet the different needs of clients.

Define and Agree

  • Say Hi!
  • Discuss needs
  • Define statement of work
  • Agree methodology
  • Propose the right solution

Discover and Analyze

  • Conduct the appropriate research
  • Interim deliverables
  • Project changes
  • Apply tools and techniques

Deliver and Decide

  • Present findings in the right format
  • Customize reporting
  • Provide insights
  • Ensure value from findings

Disengage and Review

  • Review assignment
  • Collect feedback
  • Say goodbye!