REPORT OBJECTIVES
The report Podcasting : Global Market Intelligence ( 2023-2030 ) provides market intelligence on the different market segments, based on Genre, Format, Region, Company etc. Market size and forecast (2020-2030) has been provided in the report. The primary objectives of this report are to provide 1) comprehensive global market intelligence through detailed segmentation, 2) market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends, 3) detailed analysis of current dynamics and trends, key market players, and strategies in the market, 4) detailed value chain analysis and review of growth factors essential for the existing market players and new entrants, 5) provide emerging opportunities in the market and the future impact of major drivers and restraints of the market and, 6) support decision makers in making cost-effective business decisions.

RESEARCH METHODOLOGY
In our market size and forecast determination efforts, an extensive secondary research was initially completed to gain a good perspective of the market in each region. Extensive primary research was also carried out by interviewing the key executives from the industry. These interviews helped us to fill-in the data gaps after secondary research. Several secondary sources such as encyclopedia, directories, and databases have been used to identify and collect information useful for this extensive techno-commercial study. The respondents – selected experts from manufacturers and selected suppliers – have been interviewed to obtain and verify critical information as well as to assess the future prospects. The usage of obtained information is based on the perceived reliability by the research team. In many cases, a combination of several sources was used. Sprout Intelligence provides an in-depth analysis of the market segmentation, which is a critical element of the market intelligence reports at Sprout Intelligence.

KEY AUDIENCE
Executives in marketing, strategic planning and new product development will find such discussions in our reports pertinent and useful. Management consultants, investment bankers, manufacturers, distributors, suppliers, and regulatory authorities are amongst our regular clientele served.

DATA SOURCES
The general data sources used in this report are company websites, trade association publications, regulatory authorities, journals, magazines, news websites, press releases, media publications, interaction with industry experts, company executives, research papers, articles, patents, scientific literature, among many others.

KEY FINDINGS FROM THE REPORT
• The Podcasting market was valued at $9,572.1 Million in 2020, and is projected to reach $79,721.2 Million by 2030 growing at a CAGR of 26.71% from 2021 to 2030.
• Comedy segment is expected to be the highest contributor to this market, with $3,053.4 Million in 2020, and is anticipated to reach $24,924.0 Million by 2030, registering a CAGR of 26.43%.
• Sports segment is anticipated to reach $10,476.4 Million by 2030 with the highest CAGR of 27.54%.
• Comedy and News & Politics segments collectively expected to account for about 55.9% share of the Podcasting market in 2020, with the former constituting around 31.9% share.
• Sports and Society & Culture segments are expected to witness significant growth rates at a CAGR of 27.54% and 27.31% respectively, during the forecast period.
• Presently, share of these two segments is estimated to be around 27.1% in the overall Podcasting market in 2020, and is anticipated to reach 28.5% by 2030.
• The global podcasting market is experiencing significant growth, propelled by the increasing consumer demand for on-the-go, personalized audio content.
• The proliferation of smartphones and the rise of streaming platforms have created a conducive environment for podcast consumption.
• This surge is driven by the convenience and flexibility offered to users, enabling them to access a diverse range of topics and engage with content at their convenience.
• Additionally, the expanding podcast advertising landscape presents a lucrative opportunity for businesses to reach target audiences through an intimate and captive medium.
• As brands recognize the potential of podcast sponsorship and native advertising, the market continues to evolve, offering both content creators and advertisers ample opportunities to tap into a growing and engaged global audience..